Robertson Low Insurances approached me to lead the marketing of a new insurance brand. A broker at Lloyd's of London, we worked with Lloyd's underwriters to formulate launch and deliver a communications plan for a niche brand. Full creative strategy with ongoing digital and traditional media planning, execution and review
Seconded to the role of Marketing Manager for this new merged entity managing a database of 130,000+ customers, a calendarized programme of communications, with new TV ad production and a re-build of its ecommerce website. Helped develop a new car parking service for the brand during my time there
Having worked with Greenstar in my agency days, they sourced me as a freelancer to help develop their residential waste management and recycling business in parts of Dublin city and also Cork. Part-time marketing and business development executive, I worked closely with the sales and operations teams to develop new products and services and to build the brand nationally. Digital media planning and website development were central to my brief